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Monthly Archives: July 2016

Everything You Need to Know About the Birth of Hockey’s Newest Expansion Franchise

If you’re wondering how exactly the NHL ended up in Las Vegas, it all starts with Bill Foley. Bill Foley is a top-level executive for Fidelity National Financial who has been pushing for a Las Vegas sports franchise for quite a long time. Rumors have been circulating for years about the possible relocation of an NBA or NFL team, so it is a little surprising that the franchise Foley finally landed was an NHL team. The question is, why after years of lobbying, did a big four sports franchise finally decide to take up residence in Sin City? Well, let’s let Kevin Costner answer that one for you.

T-Mobile Arena in Las Vegas, NV

T-Mobile Arena will host the NHL’s newest team, the Vegas Golden Knights.

“Build it and they will come.”

The consistent problem Foley had in his big time recruiting project was the lack of a feasible stadium for a new team to play in. He decided to solve that problem and build one. The $375 million project was funded by MGM Resorts International and Anschutz Entertainment Group and began on May 1, 2014.   Construction of the stadium, on an empty tract of land behind the New York-New York and Monte Carlo resorts, finished on April 6, 2016. No expense was spared in the construction of the arena and the superior quality of the stadium reflects its meticulous design.

Superior Design

T-Mobile Arena is a state-of-the-art facility featuring the most advanced technology and a world-class design. The building is constructed to highlight the best parts of the Las Vegas area. The front of the building reflects the glitz and glamour of the Strip, while the back of the arena is filled with deep purples, blues and reds to evoke the picturesque desert sunsets. Despite its grandeur, the arena still maintains respect for the beautiful natural setting that surrounds the city. The U.S. Green Building Council even gave the arena a Gold Certification for its environmentally conscious design. In January 2016, T-Mobile bought the rights to the 20,000-seat arena and off the bid for an NHL expansion team went.

Featuring the Ultimate in Entertainment

Foley now had his stadium but he was still missing his sports franchise. Luckily, he didn’t have to wait long. The NHL approved the Las Vegas expansion request on June 22, 2016. Even prior to the bid’s approval, Las Vegas showed that it would welcome a sports team with open arms – the arena sold over 10,000 potential season tickets. Unfortunately for the excited citizens of Las Vegas the hockey team will not be moving into T-Mobile Arena until 2017-2018. But don’t worry… In the meantime, sports fans can watch a plethora of supremely entertaining events. Already, T-Mobile Arena has hosted A-Listers like Billy Joel and George Strait as well as a big-time boxing match between Amir Khan and Canelo Alvarez. Looking a little further along this year, the Professional Bull Riding Finals will be held in T-Mobile Arena along with the Pac-12 Basketball Championships, many Ultimate Fighting Championship events and concerts from everyone from Garth Brooks to Gwen Stefani.

T-Mobile Arena luxury suite

T-Mobile Arena luxury suites plan to offer a VIP experience with cutting edge technology and first class service.

Top of the Line Luxury Suites

T-Mobile Arena’s luxury suites are not only the newest in the entertainment industry, but also some of the finest. The suites are located above the lower bowl and provide the best sightlines to the ice rink or stage. Additionally, suites contain HDTV’s to keep up with all the action, both live and on replay. Suite furnishings are of outstanding quality and offer a comfortable space to enjoy any event as well as entertain clients and guests. Customizable catering plans filled with the best options in game day fare can be purchased for an additional cost. A luxury suite comes with 12 tickets, the option to purchase an additional 4 tickets (a total of 16 tickets), 3 VIP Parking Passes and complimentary access to all of the arena’s VIP private lounges and clubs. As an added bonus, suite attendees get to access the arena through an exclusive VIP entrance. If you’re interested in attending an event at T-Mobile Arena in a luxury suite please contact us at our website:

 

https://www.suiteexperiencegroup.com/all-suites/t-mobile-arena/

 

OR

 

Call us at: 1(800)592-7043

 

Upcoming Special Events

 

7/16/16        DIXIE CHICKS

7/22/16        USA BASKETBALL vs. ARGENTINA

8/06/16        BARBRA STREISAND

8/19/16        GWEN STEFANI

8/20/16        UFC 202: FEAT NATE DIAZ vs. CONNOR McGREGOR

8/21/16        SLIPKNOT

9/1/16           COLDPLAY

9/9-10/16     GEORGE STRAIGHT

9/11/16        DRAKE

 

AND MANY MORE…

Check out the full calendar at:

http://www.t-mobilearena.com/events

Connor Sprague

Contact Connor


Posted in Featured Venues

Top Trends in Premium Seating

Houston Astrodome luxury suite

The first ever sports & entertainment luxury suite at the Houston Astrodome in Houston, TX.

The first luxury suite was built in 1968 in the Houston Astrodome, a building visible from space and known as the 8th Wonder of the World.  It set the stage for an arms race to build bigger and better stadiums all across America.  Today, the premium seating industry – consisting of club seats and luxury suites for sporting events and concerts – is a driving force behind the growth in the live event industry.  Premium seats often account for less than 20% of the seats in a venue, but they usually generate over 50% of the ticketing revenue.  When a new stadium is built, the guaranteed income from the long-term suite leases give bankers the confidence to make the large loans necessary to finance the stadium.

I’m fresh off dozens of meetings at the Association of Luxury Suite Directors annual conference.  Here are the top 3 trends I heard at the show:

Technological Advancements

Teams and venues keep upping their game with technology and building design – the in-stadium fan experience has never been better.  The Teams understand that the experience in your living room is more compelling with each passing year.  That’s why they are designing stadiums to give you things you just can’t get at home.  At AT&T Stadium, for example, guests in the Field Suites can stand just feet away as the players enter and exit the field.  Some suite owners get to park their car underneath the stadium and take an elevator directly to their suite level.  And if you thought you had a big TV at home, fans at the game can watch replays on the center-hung video board spanning 72 feet high by 160 feet wide.  That’s hard to replicate in your living room. In addition, teams are leaning on third-party vendors to provide an added WOW factor in the suites.  For example, suites at Churchill Downs feature Monsieur machines, a robotic bartender designed to mix you a perfect cocktail.  If you get hungry in a suite during a Minnesota Wild game at Xcel Energy Center, ordering food is as simple as a few clicks on an an in-suite tablet, powered by Bypass.  The Internet of Things just might have a bigger impact on luxury suites than on your living room.

 

PNC Park has one of the best premium experiences in baseball

PNC Park has a world class premium seating experience

Convergence of Primary ad Secondary Markets for Luxury Suites

The primary and secondary markets for tickets have converged; suites are next.  TicketMaster now runs its own fan-to-fan resale marketplaces.  StubHub’s name will be on the Jersey of the 76ers next year.  Large brokers like Ticket Galaxy, DTI, and Dynasty have aligned closely with Teams to control secondary resale and they are sharing the data they collect with their Teams counterparts.  That same level of collaboration isn’t yet happening between the primary and secondary suite market, but having a liquid secondary market for suites is good for teams (easier to sell and renew leases, more F&B revenue, fewer dark suites), and it’s great for the suite owners (higher ROI on their suite investment).  Data from InviteManager shows that leased suites go unused or misused 43% of the time.  That number will drop as Teams begin to collaborate with the secondary suite players to provide solutions to leaseholders looking to maximize the ROI on their multi-year investment.

Impact of Virtual Reality

The post-venue world is closer than you think. Ok, maybe that headline is a bit dramatic – the game will always need to be played somewhere, after-all.  But if you listen to Andy Dolich and Wes Burtner from VHere, they make a compelling case for how VR can bring fans to places they could only dream of before. What if you could listen to Aaron Rodgers pump-up his team before taking the field, or be in the locker room for a championship celebration?  Virtual Reality has the potential to put the fans right in the middle of the action from thousands of miles away.

 

How will the teams continue to innovate their most premium experiences?  Touch-screen walls in the suite to monitor your fantasy team?  In-suite VR headsets for a window into the home team locker room at halftime?  Even more on-demand suite catering options at your fingertips? One thing is for certain: the best is yet to come in the world of premium seating.

About Scott Spencer, President

As the President of Suite Experience Group, Mr. Spencer oversees all aspects of the business, including sales, marketing, and operations.

Contact Scott


Posted in Industry News

2016 NBA Draft Review

It seems like only yesterday that the Cavaliers beat the Warriors in an epic game 7 at Oracle Arena and now only a week later the 2016 Draft is already over. The NBA never stops even in the offseason when there aren’t any games. Here are some of the players and teams that stood out after the draft.

Oracle Arena

Oracle Arena, where the Cleveland Cavaliers defeated the Golden State Warriors in Game 7 of the 2016 NBA Finals.

1. The Phoenix Suns absolutely aced this draft

With the 4th pick the Suns took Dragan Bender, a 7’ 1” Croatian power forward who reminds scouts of Kristaps Porzingis. Bender is extremely skilled and has the potential to be an excellent rim defender as he is long and mobile. Even though Bender was a great pick, their next move was the real gem of this Suns draft.

The Phoenix Suns fleeced the Sacramento Kings when they traded up to get the 8th pick. The Kings did not get even close to a fair return for the pick they gave up. For context here’s how NBA teams view the 13th and 28th pick. At the 13th pick NBA teams generally expect to get a player with the top level potential of an above average starter, but not an All-Star.   At the end of the first round, teams hope to get a solid rotational player off the bench. So let’s review this trade again.

Essentially the Kings traded a player who has the potential to be an All-Star in Marquesse Chriss, a guy who every other NBA team loved, for the chance at an above average starter, and a bench player plus a relatively unknown European shooting guard (Bogdan Bogdanovic). Chriss is a freaky athlete with a pretty jump shot, and a motor that runs extremely hot when he is engaged. If he reaches his full potential he will be one of the rare NBA bigs who can protect the rim and stretch the floor. He had the third most potential of any player in this draft, behind Ben Simmons and Jaylen Brown, but dropped to 8th because of concerns about his polish. At the 8th pick, Chriss was a tremendous value, and the Kings made a huge mistake trading him away

As an added bonus the Suns also picked up Tyler Ulis, who really should have been a first rounder, but fell because teams questioned if a 5’ 9” point guard could succeed in the NBA. Ulis should at the very least be a solid backup point guard behind Brandon Knight and Eric Bledsoe. In the long term this draft makes the Suns a lot more athletic and versatile, and while the Suns of next year may not contend for much yet, fans should be excited about the excellent group of youngsters the Suns drafted.

2. The Nuggets are going all in on 3-point shooting

With each of their picks the Nuggets took the best shooter available, and it worked out perfectly. They ended up with 4 of the top 5 shooters in the draft with excellent value at every pick. Jamal Murray at the 7th pick was a total steal because he shoots the lights out (he reportedly set the Boston Celtics record for 3-point shots made in a workout), and he is an elite competitor with a great feel for the game. He fell to 7th because of questions about his size and athleticism but he will be a perfect fit next to the super-athletic and long Emmanuel Mudiay.

At picks 15 and 19 the Nuggets took Spaniard Juan Hernangomez and Florida State Seminole Malik Beasley. Hernangomez is an interesting pick because he really blossomed this year in Spain, and looks like he could become one of the playmaking stretch 4’s that NBA GM’s are obsessing over. He will be a great fit next to either Jusuf Nurkic or Nikola Jokic, and is a strong compliment to Kenneth Faried if the Nuggets ever want to go small. I question the Beasley pick a bit is because the Nuggets already have a similar guard in Gary Harris who has shown some really nice potential. On the other hand, if a team can get a guy with Beasley’s potential at #19 they have to take a shot at him. Beasley actually probably would have gone higher in this draft had he not fractured his foot, which prevented him from working out for teams. The former Seminole is an electric athlete and lights out shooter, and should be really effective on a Nuggets team that will likely fast break quite a bit.

With their final pick the Nuggets took 6’ 11” French sharpshooter Petr Cornelie, who provides the team with a really interesting combination of length and shooting. This draft and the development of their young talent should push the Nuggets to be a contender for the 6th through 8th seeds in the West. Their starting lineup will probably have Emmanuel Mudiay at the 1, Jamal Murray at the 2, Danilo Gallinari at the 3, Kenneth Faried at the 4 and Nikola Jokic at the 5 spot. The Nuggets will feature a tremendous amount of shooting and athleticism on the floor at all times, which will allow them to compete with the many high-talent teams out west.

3. Jaylen Brown

Celtics fans hated this pick, but the more I think about it the more I begin to love it. Many experts thought that the Celtics should have taken a guard; either Jamal Murray or Kris Dunn, but they smartly swung for the fences. Brown has as much potential as Ben Simmons because of his rare athleticism, which we really have not seen from a player coming into the NBA since LeBron James. He comes with a ready-made NBA body at a long 6” 7’ and a chiseled 230 pounds. The Georgia native can jump with anyone in the league, and it would not surprise me if he had an over 40 inch vertical leap. The attribute that really separates him athletically is he speed and quickness. Brown has unreal speed and agility for a man his size, which is reminiscent of a young LeBron James and could translate into him becoming an elite defender.

A lot of scouts complained about Jaylen’s college production, but in reality he doesn’t fit as well in the college game as he does in the NBA. In the pros, Brown will be free to constantly attack the basket in a much more open and spaced NBA game. Also from the reports and videos I have seen Brown has made a mechanical adjustment to his jump shot, which has corrected a lot of his prior shooting issues (mainly consistency in the lower body), so look for him to have a vastly improved catch and shoot game.

Overall if Brown develops to his full potential the Celtics will be a scary team in the East who will have the talent and depth to compete with the Cavaliers and Raptors at the top of the East. At the very least Jaylen Brown makes the 2016-17 iteration of the Celtics much more dynamic and exciting than they were in the last year.

Connor Sprague

Contact Connor


Posted in Uncategorized